iDevice App Updates: Apple Should Learn From Microsoft



In the last 36 hours I have gone through the app update process half a dozen times on my iPad 2.  Regarding iDevice App Updates: Apple Should Learn From Microsoft.

In the distant past, Microsoft issued updates for Windows, Office, and most other products haphazardly.  Updates were pushed out onto the internet as they were finished.  Luckily for all of us, Microsoft listened to their big corporate customers who complained that the updates were too frequent and therefore consuming too much of their time.  Microsoft now has a schedule for updates which are usually released on Tuesday night. Naturally, there are “out-of-cycle” updates for critical fixes.  But we can pretty much depend on watching out for updates Wednesday mornings.
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It would be relatively simple for Apple to enforce this discipline on their App Store.  Please, please, please do this.  And don’t rely on the app developer/publisher to tell you what’s a critical update.  Every time I’ve worked on a software development project, every bug fix was top priority and needed to be installed immediately.  (Yes, I confess, my code occasionally had bugs.)

So, Tim Cook, please consider this as a way to help iDevice users keep what little is left of their sanity.  Thanks!

About Tony Lima

Tony Lima has been working with technology, economic modeling, forecasting, and market research for 40 years. His background makes him uniquely qualified to navigate this varied landscape. Begin with his education: B.S. in chemical engineering from M.I.T. , M.B.A. from Harvard, Ph.D. in economics from Stanford. His day job was professor of economics at California State University, East Bay. He retired in 2016 to devote his time to consulting and writing. But he has found time to: write (eight books and over 100 articles ranging from wine economics to detailed analyses of meta-language code generators) consult with companies ranging from Microsoft to CEDEX keep his expertise up-to-date, constantly reading and sorting through the avalanche of information available daily maintain three blogs: Wine Research, Wine Economics, and Economic Policy Local policy analysis: Los Altos

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