About

Tony Lima has been working with technology, economic modeling, forecasting, and market research for 40 years. His background makes him uniquely qualified to navigate this varied landscape. Begin with his education: B.S. in chemical engineering from M.I.T. , M.B.A. from Harvard, Ph.D. in economics from Stanford. His day job is professor of economics at California State University, East Bay. But he has found time to:

  • write (eight books and over 100 articles ranging from wine economics to detailed analyses of meta-language code generators)
  • consult with companies ranging from Microsoft to CEDEX
  • keep his expertise up-to-date, constantly reading and sorting through the avalanche of information available daily
  • maintain three blogs: Wine ResearchWine Economics, and Economic Policy
  • Local policy analysis: Los Altos Politico.com

Norma Schroder is a few years younger than Tony. Her specialty is technology market research and forecasting. She’s been working in these fields for 25 years. She got her B.A. in economics and an M.B.A. in finance from the University of Miami (Florida). She completed all course work and seminars in the Ph.D. program in economics at Stanford. She founded and ran Digital Media Research for five years before joining Dataquest. After a series of acquisitions and spinoffs, she found herself working at Gartner. As that company moved away from quantitative forecasting, she departed so she could continue her number-crunching. Her clients have included Microsoft, Sun Microsystems, and various startups.

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